Ziyakhala kwa soft life!

PERSONAL finance expert talks living the “soft life”.

Many young South Africans feel pressured to live a “soft life”, a lifestyle associated with luxury, travel and designer clothes even when they can’t afford it.

Social media creates an illusion that everyone is constantly living lavishly, driving expensive cars and dining at high-end restaurants.

To maintain this image, some people resort to taking out loans, using credit cards or spending money they don’t even have.

This unrealistic portrayal of wealth pressures people to chase an unattainable lifestyle, leading to financial instability.

Influencers and celebrities rarely share their financial struggles. Some even rent luxury cars and designer outfits for content. Others receive these items for free in exchange for promotion.

In an exclusive interview with Daily Sun, personal finance expert Mapalo Makhu delved into the “soft life” era and the impact of social media on spending habits.

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Mapalo emphasised the importance of context.

“There’s nothing wrong with admiring people, but you have to consider South Africa’s economic reality. Many people showcasing luxury on social media are not truly living that way. Social media is a highlight reel, not a full picture of someone’s financial situation,” she said.

She further advised young people to seek inspiration beyond Instagram.

“Most people who are truly thriving are focused on their businesses, careers and financial goals. Look for role models who share your values and ambitions rather than blindly following influencers who only show the glamorous side of life.”

Instead of falling into the trap of social media comparison, Mapalo urged young people to focus on real financial growth which includes saving, investing and building a stable future.

“There are many good, relatable role models outside of social media. Seek them out and build a lifestyle that’s sustainable, not only for show,” she said.