Moshito 2024 Welcomes Nadia Nakai & Ihashi Elimhlophe as New Ambassadors

Nadia Nakai and Ihashi Elimhlophe have been unveiled as the ambassadors for Moshito 2024.

The Moshito Music Conference & Exhibition, set to take place from October 24 to 27, is designed to offer a comprehensive experience that blends industry discussions, artist showcases and public celebrations.

The two stars were announced as leaders of this year’s festival due to their contribution in the African hip-hop scene, and in the Maskandi genre.

For Nadia Nakai, this appointment as ambassador signifies an opportunity to inspire the next generation of African talent.

“It’s an honour to be part of Moshito 2024 as an ambassador. This platform is about pushing boundaries and giving African artists the space to explore new opportunities while staying true to our roots. I’m excited to be part of conversations that will help guide the future of African music.”

Echoing this sentiment, Ihashi Elimhlophe emphasised the role of Moshito in preserving African music legacy. “For me, Moshito is not just a conference, it’s a movement. It’s about ensuring that the stories and sounds of Africa continue to thrive, even as we embrace new technologies and trends. I’m proud to be an ambassador for this event, which celebrates and preserves our rich cultural heritage.”

The conference will address these issues through panel discussions, workshops and performances led by experts in the field.

Stanley Khoza elaborated on the theme, saying, “We chose this year’s theme because it speaks to where we come from as a country to date and where we are headed, as we reflect on the role music has played in fostering the democracy we enjoy today. The South African music industry and the continent has reached new heights and the future is bright.

“Digital transformation has opened up new possibilities for artists to reach global audiences, but it also presents challenges in terms of ownership, monetisation, and maintaining cultural authenticity. Moshito 2024 will provide a platform for these critical conversations, helping artists and industry professionals navigate the evolving music landscape while staying connected to their roots.”